A logo that conveys values
When I have time, I like to let my ideas wander. The Flore NYC project was born in September 2021 during the lockdown of Polynesia. I wanted to create something fresh, unique and with a striking typography.
Create the WOW
When I design I put myself in the shoes of a potential client. If he walks past yet another florist in NYC, what could catch his eye? Current modes / codes can format the brain, at the design level we find the same issues. We must therefore stay in tune with the times while knowing how to stand out!
The secondary logo is just as important as the primary. To play the card never seen before, I let myself be tempted by a rounded rectangle design as well as a semi-circular arc.